Neverending Marketing: a Sustainable Revolution at the Marketing Fest 2026

If you’re looking for a marketing approach that goes beyond simple selling, Marketing Fest 2026 in Manfredonia is the event you cannot miss. On 19th and 20th March, at the Regiohotel Manfredi, I will present my “Neverending Marketing” model – an innovative approach that transforms marketing from a cost centre to a lever for sustainable and lasting value.

28 elements for a strategic compass

The model is based on the Sustainable Value Index, a strategic tool that helps companies and organisations measure and improve their impact in four fundamental areas:

Business & Governance: Reliability, Certification, Efficiency, Value for money, Essentiality, Transparency, Ethical and solidarity impact, Proximity to place of production

Environmental: Emissions reduction, Renewable energy, Waste management, Natural resource conservation, Sustainable design, Product life cycle, Environmental certifications

Social: Accessibility, Inclusivity, Usability, Clear communication, Community participation, Support for disadvantaged groups, Education and training

Digital: Responsible digitalisation, Data security, Equitable access to technologies, Sustainable innovation, Digital education, Digital divide reduction, Algorithmic transparency

This index, compliant with ISO/UNDP PAS 53002:2024 guidelines and the 2030 Agenda Sustainable Development Goals, guides organisations towards a regenerative economy model that is fairer and more inclusive.

A concrete case of Sustainability, from theory to practice, which I will discuss at Marketing Fest 2026

The approach is not just theory. Here is a concrete example demonstrating how the model works:

Frugal Pizza: a project born from collaboration with pizza maker Antonio Nobile that redefines conscious consumption. Frugal Pizza reduces the size from 30 cm to 25 cm and the weight from 500-600g to 250-300g, whilst maintaining quality and taste. The benefits? Fewer calories, less waste, a 30-40% price reduction and an extraordinary environmental impact: if adopted globally, it could save 1 million tonnes of wheat per year and 1.5 trillion litres of water for cereal production.

Marketing Fest 2026: a networking and growth opportunity

The free event represents a unique opportunity to engage with the protagonists of modern marketing. I will share the stage with leading figures from the Italian landscape: Francesco Giorgino, Enrico Foglia, Cristiano Carriero, Giuseppe Morello, Francesco Gallucci, Raffaele Crispino, Fabrizio Baldassarre, Matteo De Angelis, Cesare Amatulli, Pasquale Viscanti, Caterina Garofalo, Antonio Perfido, Martina Monterisi, Irene Jin and many others.

Together we will explore how marketing can become a catalyst for positive change in society, creating authentic experiences and measuring the ethical impact of implemented strategies.

The opportunity is unmissable; the zero edition of Marketing Fest 2025 has already demonstrated the value of this approach:

• Over 300 participants from different regions
• 22 exceptional speakers who shared expertise and visions
• 570 minutes of intensive and practical training
• Zero empty seats – an extraordinary success for a provincial event
• Numerous business connections generated during networking moments

These figures confirm that the market is ready for a new vision of marketing, one that combines profit with responsibility, efficiency and environmental respect.

Programme and times

Dates: 19th and 20th March 2026, from 09:00 to 17:00
Venue: Regiohotel Manfredi, Manfredonia (Puglia)
Participation: Free

The event is structured over two intensive days of speeches, panels, masterclasses and workshops dedicated to the most relevant themes of contemporary marketing: branding, artificial intelligence, neuromarketing, content marketing, social media and brand activism.

Registration is simple and free. Visit the event’s official website: www.marketingfest.it. Click on “REGISTRATI” and complete the form with your details. You will receive a confirmation email with your entry ticket a few days before the event.