parallax background
parallax background
FRUGAL MANAGEMENT is a new business management model that combines efficiency and solidarity, innovation and well-being, material goods and relational goods, economic capital and social capital. Frugal Management expands the traditional meaning of "sustainability" with a new, more efficient and rational approach through a 4-dimensional matrix (Economic, Social, Digital, and Environmental), a guide, good practices to be experimented with immediately, which lays the foundations for lasting success, positively impacting the community and stakeholders by generating Sustainable Value. The word Frugal encompasses three essential characteristics in the new management: sobriety in choices, sustainability, and responsibility.
Frugal Management charts a new path for entrepreneurs, managers, professionals, executives, start-ups, organizations, institutions, and businesses who see innovation and sustainability as the two keys to success. It offers a fresh approach to improving the way things are done by thinking sustainably and generating a positive impact on people, customers, stakeholders, and the community.

Where is it applied?

Il modello di Frugal Management è trasversale e applicabile sia nei contesti aziendali e delle PMI, che in contesti “pubblici” o “no profit” come enti statali, comuni, aziende sanitarie, organizzazioni, dove il miglioramento dei servizi o delle prestazioni erogate, impiegando meno risorse, risulta essere la sfida vincente per garantire il miglior servizio al minor costo possibile per l’utente generando valore sostenibile.

What is frugal management?

FRUGAL MANAGEMENT is a new business management model that combines efficiency and solidarity, innovation and well-being, material goods and relational goods, economic capital and social capital. Frugal Management expands the traditional meaning of "sustainability" with a new, more efficient and rational approach through a 4-dimensional matrix (Economic, Social, Digital, and Environmental), a guide, good practices to be experimented with immediately, which lays the foundations for lasting success, positively impacting the community and stakeholders by generating Sustainable Value. The word Frugal encompasses three essential characteristics in the new management: sobriety in choices, sustainability, and responsibility.

To what purpose?

Frugal Management charts a new path for entrepreneurs, managers, professionals, executives, start-ups, organizations, institutions, and businesses who see innovation and sustainability as the two keys to success. It offers a fresh approach to improving the way things are done by thinking sustainably and generating a positive impact on people, customers, stakeholders, and the community.

Where is it applied?

The Frugal Management model is cross-cutting and applicable both in business contexts and in "public" or "non-profit" contexts such as government agencies, municipalities, healthcare companies, and organizations. In these contexts, the key challenge is to improve the services or performance delivered while using fewer resources. This approach ensures the best possible service at the lowest cost for the user, while generating sustainable value.

Approved by Jaideep Prabhu

Ideatore Frugal Innovation

jaideep prabhu

"This excellent book by Alessandro Martemucci reveals the strategic magic of frugal management. The volume is both a review of the literature on the subject and a practical guide that will help you optimize resources, streamline processes, and empower teams, all while driving sustainable growth. Discover the art of doing more with less and transform your management approach today!"

Jaideep Prabhu

The Pyramid of
Sustainable Elements of
Frugal Management®
has been reviewed and endorsed
by Jaideep Prabhu.

Approved by Jaideep Prabhu

Ideatore Frugal Innovation


"This excellent book by Alessandro Martemucci reveals the strategic magic of frugal management. The volume is both a review of the literature on the subject and a practical guide that will help you optimize resources, streamline processes, and empower teams, all while driving sustainable growth. Discover the art of doing more with less and transform your management approach today!"

Jaideep Prabhu

jaideep prabhu

The Pyramid of
Sustainable Elements of
Frugal Management®
has been examined and approved
by Jaideep Prabhu.

Why apply frugal management?

Frugal Management is the response to companies that see change as an opportunity to reinvent their business model in an innovative and profitable way, with a sustainable approach that generates value for everyone. It involves seeking new methodologies to develop new ideas and solve problems. The world is constantly changing, with climate, relationships, interests, political scenarios, international tensions, and a series of catastrophic and unpredictable events. These are all signals, along with innovative technological developments, that have shifted business focus to new themes and a world characterized by Volatility, Uncertainty, Complexity, and Ambiguity (VUCA). The answer to this question will depend on the management's adaptability to the new challenges imposed by this innovative context and the effective application of Frugal Management strategies in its evolution."

Why apply Frugal management?

Frugal Management is the response to companies that see change as an opportunity to reinvent their business model in an innovative and profitable way, with a sustainable approach that generates value for everyone. It involves seeking new methodologies to develop new ideas and solve problems. The world is constantly changing, with climate, relationships, interests, political scenarios, international tensions, and a series of catastrophic and unpredictable events. These are all signals, along with innovative technological developments, that have shifted business focus to new themes and a world characterized by Volatility, Uncertainty, Complexity, and Ambiguity (VUCA). The answer to this question will depend on the management's adaptability to the new challenges imposed by this innovative context and the effective application of Frugal Management strategies in its evolution.
 

Index

Preface by Valter Quercioli


Chapter 1 - Increasingly Uncertain Management


Chapter 2 - The Roots of Frugal Management


Chapter 3 - A New Model and the Four Dimensions


Chapter 4 - The Frugal Management Process


Chapter 5 - Practical Cases of Frugal Management


Conclusions


Afterword by Antonio Ieraci


Acknowledgments


Bibliography and References

A new approach to marketing

Discover how to improve your marketing and sales performance by measuring results and eliminating all waste and unnecessary costs.

Index

Preface by Valter Quercioli


Chapter 1 - Increasingly Uncertain Management


Chapter 2 - The Roots of Frugal Management


Chapter 3 - A New Model and the Four Dimensions


Chapter 4 - The Frugal Management Process

Chapter 5 - Practical Cases of Frugal Management


Conclusions


Afterword by Antonio Ieraci


Acknowledgments


Bibliography and References

A new approach to marketing

Discover how to improve your marketing and sales performance by measuring results and eliminating all waste and unnecessary costs.

The numbers of the book

200

Pages


You will find the Frugal Model inside, practical tools, examples, strategies, and real case studies.
10

Tool



The numbers of the book

200

Pages


You will find the Frugal Model inside, practical tools, examples, strategies, and real case studies.
10

Tools


The author

Alessandro Martemucci is a Lean & Digital Marketing consultant and CEO of Officinae.com. He teaches Lean Models at the School of Management at LUM University. In 2022, he was awarded as one of the top 10 young managers in Southern Italy. He is the creator of the Lean Marketing Model and Canvas, as well as Frugal Management. He was a speaker at the Philip Kotler Marketing Forum in Milan in 2017. He is an influential marketing and frugal innovation professional, as well as a journalist for various industry publications. He has published Lean Marketing & Sales (2018) and is the creator and promoter of Frugal Marketing, as well as the founder of Marketingschool.it, the first eco-sustainable and eco-friendly marketing school.

The author

Alessandro Martemucci is a Lean & Digital Marketing consultant and CEO of Officinae.com. He teaches Lean Models at the School of Management at LUM University. In 2022, he was awarded as one of the top 10 young managers in Southern Italy. He is the creator of the Lean Marketing Model and Canvas, as well as Frugal Management. He was a speaker at the Philip Kotler Marketing Forum in Milan in 2017. He is an influential marketing and frugal innovation professional, as well as a journalist for various industry publications. He has published Lean Marketing & Sales (2018) and is the creator and promoter of Frugal Marketing, as well as the founder of Marketingschool.it, the first eco-sustainable and eco-friendly marketing school.

 

They have talked about
Frugal Management

  • enrico foglia testimonianza
    "This book was a true discovery for me, as it allowed me to delve into a topic that greatly interests me in the context of my studies on Regeneration, which is sustainable business management. The book is organized in a clear and simple manner, offering a comprehensive overview of the Frugal Management model, starting from its origins and leading to practical cases of SMEs and Italian and international organizations that have successfully adopted this approach. What I appreciated most was its ability to provide concrete operational tools to apply Frugal Management in a company, without neglecting the importance of a long-term strategic vision. Additionally, the book is enriched with numerous examples and practical cases, making the reading very interesting and stimulating."
    Enrico Foglia
    Co-Founder and Managing Director of the Regenerative Marketing Institute, Marketing and Sustainability Advisor at BIP Consulting
  • jaideep prabhu testimonianza
    "This excellent book by Alessandro Martemucci reveals the strategic magic of frugal management. The volume is both a review of the literature on the subject and a practical guide that will help you optimize resources, streamline processes, and empower teams, all while driving sustainable growth. Discover the art of doing more with less and transform your management approach today!"
    Jaideep Prabhu
    Marketing Lecturer at the University of Cambridge
  • sarkar testimonianza
    "Frugal Management by Alessandro Martemucci is a quest towards a new way of managing business, rooted in the Middle Ages, the Benedictine and Franciscan approaches to economics, encompassing the concepts of Jugaad and sustainability, leading to a new paradigm: frugal management. But how does frugal management promote the 'Common Good'? What makes it regenerative? The case studies open the doors to a new vision that is already being practiced in the Global South. In an uncertain world, everything is changing. Large enterprises must be attentive and learn from these teachings that come from the global periphery."
    Christian Sarkar
    Co-Founder of Regenerative Marketing Institute and The Wicked 7 Project

Why apply Frugal Management?

The advent of the economic crisis, Covid, and wars have radically changed the management scenarios of organizations. In recent years, our lives have been constantly changing, and we spend a lot of time adapting to new situations. Frugal Management is the answer for companies that see change as an opportunity to reinvent their business model in an innovative and profitable way, with a sustainable approach that generates value for everyone, seeking new methodologies to develop new ideas and solve problems. We are surrounded by continuous changes: the climate, relationships, interests, political scenarios, international tensions, and above all, a succession of catastrophic and unpredictable events.

These are all signals, together with innovative technological developments, that have shifted the focus of the business towards new themes and towards a world characterized by Volatility, Uncertainty, Complexity, and Ambiguity (VUCA). The answer to this question will depend on the management's ability to adapt to the new challenges that this innovative context imposes on us, and on the effective application of Frugal Management strategies. nell’evoluzione.