The new book by Alessandro Martemucci, ‘Frugal Management,’ was presented in preview in Padova.16 October 2023
Alessandro Martemucci at Lean Global Connection 2023 to talk about how to create Sustainable Value with Frugal Management27 November 2023
Last Thursday, the book “Frugal Management” by Alessandro Martemucci was presented in a national preview at the Italypost bookstores in Padua, offering a new perspective on business management and sustainability to enthusiasts of the field.
During the presentation, the author was interviewed by Selene Seliziato, editor of the Venezia Post. According to Martemucci, it is no longer enough to adopt a lean model that simply eliminates process waste, but it is necessary to go beyond. It is from this premise that the book was born, proposing an innovative approach based on four dimensions of sustainability: economic, environmental, social, and digital.
During the “Thursday of the Green Economy” event organized by the Italypost bookstore, Alessandro Martemucci presented the key concepts of his book. This occasion was a unique opportunity for participants to immerse themselves in the author’s innovative ideas and discuss the challenges and opportunities arising from the adoption of a frugal approach to business management. “Frugal Management” offers a comprehensive perspective on the four dimensions of sustainability, demonstrating how these can contribute to the long-term success of companies, innovation, and social well-being.
The book guides readers through concrete examples starting from Basilicata, case studies, and practical strategies to successfully implement this new approach. The current management model is unsustainable, creating rigid organizations that are slow to adapt to changes, incapable of transmitting innovation, and well-being to the environment in which they operate. Faced with an economic, environmental, and social crisis like the one we are experiencing, a new integrated approach is necessary.
Martemucci proposes a new path for management, combining efficiency and solidarity, material goods and relational goods, economic capital, and social capital. A new approach that embraces lean, agile, and jugaad theories in an original and innovative way. “Frugal Management” is an essay that questions and expands the current meaning of the term “sustainability” and explains how efficient and customer-oriented management can offer us a better future.