Basilicata takes centre stage at SMAU Milano 2025 with Alessandro Martemucci’s Neverending Marketing
6 November 2025
“Sustainable Value“, the project conceived by Alessandro Martemucci from the Officinae agency in Matera, is among the 20 finalists of “Innovation Champions 2025“, the showcase promoted by Confindustria that highlights the best renewal experiences at national level. The final will take place on 14th and 15th November at the Aurum in Pescara, in the presence of Italian excellence committed to building a more sustainable and competitive future.
“Sustainable Value” is an innovative measurement index and strategic lever that evaluates business sustainability, alongside environmental, social and digital sustainability of products, services and processes. It promotes economic regeneration pathways and continuous improvement, offering organisations a concrete tool to measure, communicate and enhance their positive impact on business, community and environment, in line with the 17 Sustainable Development Goals of the UN 2030 Agenda.
The jury of “Innovation Champions 2025”, a national festival now in its XII edition, recognised “Sustainable Value” as having the merit of a concrete and replicable methodological proposal, capable of guiding companies towards a more equitable, inclusive and regenerative economy. The index, with recognised scientific value, is certified by a third party in compliance with the Sustainable Development Goals Guidelines standard and with those on sustainability and digital accessibility. Through a structured questionnaire, the system strengthens the credibility and competitiveness of organisations that adopt it.
The Sustainable Value online platform assigns an objective score to the level of sustainability and provides a collection of best practices aimed at companies, public bodies and organisations intending to improve their management models. The distinctive aspect of the project lies in the integration of an artificial intelligence agent, capable of suggesting low-cost, high-impact sustainable innovation solutions. This represents a frugal innovation model that promotes the dissemination of ethical, accessible and future-oriented practices.
The official presentation of the project is scheduled for 14th November at the Aurum in Pescara and via live streaming on Innovation Champions channels.
